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Marketing Your Small Business: Part 1

The first key strategy may have something to do with SEO.

There are lots of hot marketing terms like click funnels, A/B split testing, retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are four key strategies all small businesses should be focusing on.

The first is blogging for SEO (Search Engine Optimization) and promote on your social channels. By creating a regular blog post on your website with the intent of answering questions your customers may have, you will have an impact on improving your SEO. Plus, you can use these blogs as the FAQ section of your website. If you are not sure what questions your customers may have, you need to ask and request feedback from their experience with your business.

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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Avatar of Matt Dixon

Matt Dixon

Matt Dixon is the former executive editor and content manager of GRAPHICS PRO magazine. Before that he served as editor of Sign & Digital Graphics and Sign Business Magazine.

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