I’ve always thought that regardless of the marketing platform – in print, over the airwaves, or in the cyber universe – there needs to be the following components in the message:
- A clear and telegraphic headline
- A description of a good value or how their need is satisfied
- An offer that includes something special
- A logical reason why the offer is being made
- A sense of urgency to act or a call to action
- Understandable directions to follow the offer
- An emphasis on your unique value proposition
-Vince DiCecco, Your Personal Business Trainer
