LAT Apparel announces new president
Rachel Newman, former chief commercial officer, has been promoted to the role of president.
LAT Apparel has announced the promotion of Rachel Newman to president. Since joining the company in 2024 as chief commercial officer, Newman has been instrumental in shaping LAT’s strategic vision, strengthening brand alignment, and driving continued growth across all business channels.
With more than 25 years of experience in the apparel industry, Newman brings a proven track record of leadership, innovation, and results, the company announced in a press release. Prior to joining LAT, she held several senior roles at Hanesbrands, including VP/GM of the printwear and Hanes apparel divisions and VP of sales for Champion retail.
During her tenure, she helped lead brand integrations, launched and grew the ComfortWash brand, and guided Hanes’ evolution into a top e-commerce-driven business. At LAT Apparel, Newman’s leadership has helped refine the company’s brand direction, deepen customer relationships, and elevate LAT’s position within the promotional apparel market. Her collaborative approach and focus on long-term strategy continue to move the organization forward.
“Rachel’s leadership, deep industry experience, and passion for the LAT mission make her the right person to lead us into the future,” said Jon Hays, CEO. “She has an exceptional ability to balance innovation, operational excellence, and team development — all while keeping the customer at the heart of our decisions.”
“I’m honored to step into this role and continue building on the incredible foundation our team has created,” said Newman. “LAT Apparel has always stood for quality, creativity, and strong partnerships. I’m excited for what’s ahead as we continue to grow and evolve together.”
