LAT Apparel Welcomes Chief Commercial Officer

Rachel Newman formerly served as VP at Hanesbrands.

LAT Apparel
Rachel Newman (Image courtesy LAT Apparel)

LAT Apparel announced that Rachel Newman has joined the LAT Apparel team as its chief commercial officer.

Newman’s career spans more than 25 years, featuring pivotal roles in strategic growth, brand evolution, and leadership. She now steps into a key role at LAT Apparel, poised to steer the company towards “an innovative and stellar future.”

Her career includes tenure as VP/GM at Hanesbrands overseeing the Printwear and Hanes Apparel divisions, as well as playing a pivotal role as VP of sales for Champion retail. Newman was a central figure in Hanesbrands’ acquisition and development strategies, notably the acquisition of Alternative Apparel and the successful launch and growth of the ComfortWash brand.

Newman’s leadership moved the Hanes Apparel business towards a thriving e-commerce platform. She has also played a role in developing relationships with major retailers for the Champion brand such as Macy’s, Kohl’s, JCP, and TJX. Shge holds a B.S. in International Business from Bradley University and an M.B.A. from the University of North Carolina.

“I’m incredibly excited about joining LAT Apparel,” said Newman. “The transformation and consistent quality delivery in the past few years have positioned LAT as a leader in the promotional apparel industry. I look forward to contributing to the growth and development of LAT’s brand portfolio alongside the talented team.”

“We are thrilled to welcome Rachel to LAT Apparel. Her visionary leadership and unparalleled expertise in the apparel industry are exactly what we need to propel our brand to new heights. Rachel’s dedication to innovation and sustainability aligns perfectly with our core values, and I am confident that her contributions will not only enrich our team but also enhance our service to customers and partners alike,” stated Gina Watson, CEO of LAT Apparel.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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