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Building Success With Integrity: A Journey Beyond Business Ethics

Values are more than just buzzwords.

When we talk about integrity in business, it often conjures images of unwavering ethics and a steadfast commitment to doing the right thing. I realized that there is more to it and my perspective shifted during an unexpected source of inspiration — a conversation with an Uber driver, William.

William’s transformation through positive self-talk highlighted a profound impact: aligning actions with internal values. This encounter was more than a casual chat; it was a revelation. Integrity is about harmonizing our inner values with our daily actions, beyond just mere honesty or ethical practices visible to the outside world. A deeper understanding of integrity streamlines decision-making and fortifies business foundations. It’s about ensuring consistency between our beliefs, words, and actions.

Let’s get into the nuts and bolts of what integrity means. It traces back to the Latin word “integras,” signifying wholeness and completeness or like all pieces of a puzzle fitting perfectly. This root word also births “integrate.” Integrity and integration are like siblings. Integrating means bringing different parts together harmoniously. In our lives and businesses, integrity is about aligning every aspect of ourselves — our actions, values, and principles. It ensures each piece of our daily puzzle aligns with what we stand for.

Aligning our actions with our values is crucial. It’s the difference between feeling scattered and being centered. When true to our values in decisions and interactions, we walk a clear path. There’s no second-guessing because everything we do resonates with our core beliefs. That’s the power of integrity — maintaining wholeness, consistency, and truth.

Now, let’s turn inward to explore integrity’s internal aspect. It’s the unseen force powering our actions. Integrity isn’t just about outward appearance; it’s rooted in personal values and moral character. Internal integrity is our compass through the sea of daily decisions. It’s that inner voice guiding us on the right path, building a foundation of self-trust.

Consistently acting in alignment with our values strengthens our self-trust. Each value-driven decision affirms our ability to make the right choices. Aligning actions with values also reduces friction in decision-making. Faced with choices, a clear alignment with our values filters out the misaligned, simplifying decisions. It’s like every time we make a decision that’s true to our values, we’re telling ourselves, “I’ve got this. I can trust myself to make the right call.”

Here are some practical steps to make integrity more than just a buzzword in our businesses:

1. Define core values: This is where it all begins. Identifying and defining your core values is like setting the foundation of a building. These values guide every decision and action in your business. They’re not just fancy words for your website; they’re the principles you live and breathe. It’s up to you to put the language to them to make them actionable in your day-to-day world.

2. Value alignment checks in decision-making: Every time you’re faced with a decision, big or small, ask yourself, “Does this align with my core values?” This simple check can save you from many headaches and missteps. This might seem like a lot as we make a lot of decisions each day, but if you make this check a habit, this will very quickly happen naturally.

3. Transparency in communication: Be open and honest in your communications, whether with your team, customers, or partners. Transparency builds trust and shows that your business practices mirror your values. This same transparency is needed with your inner voice. Be honest with yourself and ask what you are pretending not to know when a situation is difficult because it is out of alignment with your values.

4. Mentorships and coaching: Gaining perspectives from mentors or coaches can be invaluable. They can help you see blind spots and provide guidance on integrating your values more deeply into your business practices. Having a mastermind group to check in with could be a game changer your business is missing.

5. Celebrating successes: Finally, don’t forget to celebrate when you or your team successfully embody your values. Recognition and celebration reinforce positive behaviors and create a culture where integrity thrives.

These steps aren’t just about creating a successful business; they’re about building a business that feels good, that’s true to who you are, and that makes a positive impact. Integrating these practices into your daily operations can lead to a more focused, trustworthy, and fulfilling business experience.

Practicing integrity isn’t always a walk in the park. There are challenges, but each one is a steppingstone to growth and better business harmony. Let’s break it down and see how integrating integrity can transform challenges into opportunities.

Time, patience, and accountability are the big challenges. It takes time to embed integrity deeply into our business practices. It’s not an overnight thing; it’s a journey. Patience is key. Like nurturing a plant, you can’t rush growth. And then there’s accountability, especially to others. This means holding ourselves to high standards, even when it’s tough, and ensuring our actions reflect our values, both in public and in private.

The good news is every challenge is a chance to grow stronger and wiser. Time and patience allow us to deeply understand our values and how they shape our business. It gives us the space to reflect and refine our practices. And accountability? It’s the golden ticket to building trust and respect with our team, customers, and community. When we’re accountable, we’re reliable, and that’s a game-changer in business that will lead to success.

It’s about striking the right balance between various interests while staying true to your values. This balance is crucial, especially when acting the same in public as you do in private. It’s about consistency and authenticity, which are the bedrock of integrity. When we integrate integrity into our daily business operations, something magical happens. It creates a sense of harmony and alignment. Decision-making becomes more straightforward, team dynamics improve, and customer relations are strengthened. It’s like a well-oiled machine where every part works in sync, driven by a shared commitment to core values.

Incorporating integrity into our business operations does more than just improve processes; it enhances our entire business ecosystem. It influences how we make decisions, how our team collaborates, and how our customers perceive and interact with us. In short, integrity shapes our business identity and legacy.

Embarking on this journey of integrating integrity into our business practices isn’t just about achieving success in the traditional sense. It’s about redefining what success means to us on a deeper, more personal level. By aligning our actions with our core values, engaging in honest self-reflection, and embracing the challenges that come with living and working authentically, we don’t just build businesses — we build a business that we love.

As we’ve seen, the path of integrity is filled with opportunities for growth, for building stronger relationships, and for making decisions that not only benefit our businesses but also enrich our lives. Remember, the journey of integrity is continuous, an ever-evolving process that keeps us true to ourselves and connected to our purpose.

So, I challenge you, as I challenge myself every day: to live and work with integrity at the forefront. Let’s commit to this path, not just for the sake of our businesses, but for the fulfillment and harmony it brings to every aspect of our lives. That’s the true essence of integrating integrity — it’s a journey that takes us towards a more fulfilling and harmonious life.

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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