When considering a production project for a customer, you will want to have a discussion regarding the graphics to be reproduced and what forms they have the graphic in.
With clients you work with continuously, take the time to explain to them how they need to work with their logo designers. They can create brand logos and event logos in a way that produces great results without extra cost. You may even go as far as creating a graphic tip sheet to give clients to hand to their graphic artists. Even if they already have a logo in use, they are likely to make changes to the logo in the future, update it, or have other changes that would provide an opportunity to alter the logo to meet your needs better.
Organizations, especially nonprofits, create event logos at least once, and in many cases, multiple times a year. A tip sheet can be put to use sooner than you might think.
You want to include these tips:
- Always design logos with vector art. Changes can be made much quicker than bitmap design work. Vector art allows for the creation of file resolutions and sizes for every need, including a billboard.
- Design a black and white version first. It will assure easy and quick identity and that the logo can be reproduced with the simplest reproduction process.
- Design a grayscale version next.
- Design a color version with solid colors only and no overlapping shapes.
- Lastly, design the most complex version the customer may want to use. If fades and shading and overlapping shapes are desired, this version can include them with the understanding that not every reproduction process can use this logo version.
There may be other tips; however, these are the basics that should ensure you will have what is needed without much additional work and allow you to provide results that please the customer and yourself.
Learn more about logo design and advice to give customers in Lasering Graphics: What You Need to Know, Part 1.
