The Advertising Specialty Institute (ASI; asicentral.com) serves a network of 25,000 suppliers, distributors, and decorators in the $23 billion promotional products industry. ASIs flagship product, the technology platform ESP, manages the industry's entire supply and marketing chain. ASI also produces award-winning digital and print content, live events, and educational programs that enable companies in 53 countries to be more efficient, productive, and profitable.