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Vantage Apparel Welcomes Shira Hudson

Hudson will assume the role of director of customer experience.

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Shira Hudson (Image courtesy of Vantage Apparel)

Vantage Apparel, a supplier of custom-branded apparel, is thrilled to announce the appointment of Shira Hudson as the new director of customer experience.

Vantage stated, “With over a decade of experience, her infectious energy, passion for people, and a history of transforming customer service teams into powerhouse performers, Hudson joins Vantage to take customer experience to the next level!”

Hudson comes to Vantage from Safilo, as senior customer service and training manager, overseeing a large contact center, rolling out innovative training programs, and keeping customer satisfaction sky-high. And at Altice USA, she built a customer care team that thrived under her leadership, making sure everyone from staff to customers felt supported and valued.

“We are thrilled to welcome Shira to Vantage. Her leadership and deep expertise in building customer-centric service teams will help us deliver the exceptional service our clients need, expect and require,” said Fred Durand, chief operating officer of Vantage Apparel. “We are confident that Shira’s strategic mindset and ability to inspire her team will deliver new standards of satisfaction for our industry.”

At Vantage, Hudson will be leading a team of service pros, from customer service reps to the pre-production art designers. Vantage states that her forward-thinking approach will help introduce fresh automation strategies to speed up responses and a new vibe focused on creating a fun, performance-driven environment that keeps our customers excited to partner with Vantage.

“I’m all about creating an amazing experience, both for our customers and our team,” says Hudson. “I can’t wait to roll up my sleeves, work alongside this incredible group of people, and make sure every interaction with Vantage is smooth, efficient, and memorable.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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