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Universal Engraving Undergoes Brand Refresh

Universal Engraving

Family-owned Universal Engraving, a provider of engraved foil and embossing dies and solutions, announces a brand refresh, including an updated website and new logo.

“This brand refresh affirms our commitment to our tried and true core values by maintaining a visual connection to our foundation while showcasing that we are adaptable, innovative, and an on-trend industry leader,” the company states in a blog post.

The logo keeps its familiar navy and gold colors but takes on a more bold, modern typeface and increased negative space.

Universal Engraving
Old logo (Images courtesy Universal Engraving)

“Our rich history has taught us that it’s imperative for companies to stay true to their core values and beliefs while maintaining a passion for refreshing their brand. In refreshing our own logo, we’re leading by example,” the company states.

Additionally, visitors of the Universal Engraving website now experience a more responsive design with optimized speed. Like the logo, the site has a modern new look.

Universal Engraving
New logo

Previously, UEI Group and Universal Engraving shared the same website. Now, they each have their own: UEIGroup.com and UniversalEngraving.com, respectively.

The UEI Group website better reflects its position as the parent company of Universal Engraving, Infinity Foils, UEI Falcontec, and UEI Systems. The site makes it easy to reach each division for any foil stamping and embossing needs.

Universal Engraving
New website

“With our new logo and website, we took the opportunity to make something new for our own brand. We hope it’s an inspiration and a motivation for others to do the same,” the company concludes. “The world continues to get a lot smaller, which means companies and brands are competing in a global market for the consumer’s attention.”

alleebruce

Alexandria Bruce

Allee Bruce is the managing editor of GRAPHICS PRO and WRAPS magazines.

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