Unifi Inc. Teams Up with The University of Notre Dame

The mobile tour event promotes sustainability across sports apparel

REPREVE mobile tour ND
(Image courtesy Unifi Inc.)

Unifi Inc., a producer of recycled and synthetic yarns, recently brought its REPREVE mobile tour to The University of Notre Dame during the school’s home opener football game. This was the first time the mobile tour visited Notre Dame, signifying the start of a new partnership. In addition, L2 Brands, makers of League apparel and Legacy headwear, was able to showcase fan gear made with REPREVE recycled performance fibers inside the mobile tour.

“Unifi is committed to working today for the good of tomorrow, and that includes educating younger generations about the importance of recycling,” says Jay Hertwig, senior vice president of commercialization at Unifi. “Our partnership with Notre Dame demonstrates the importance and impact of recycling and how the transformation of recycled bottles into new products results in greener, more sustainable college campuses and helps to protect our natural resources.”

Inside the REPREVE mobile tour, L2 Brands also gave product demonstrations to college students, alumni, and friends of Notre Dame, who were able to see how the bottles it recycles are given a second life and transformed into Fighting Irish hats, shirts, and jerseys.

“Fans were able to interact with Notre Dame apparel that not only looks and feels great, but that also allows consumers to feel good about the products they purchase,” adds Pete Waldon, president of L2 Brands. “When fans see that their favorite gear is made using recycled plastic bottles, it shows the endless possibilities of sustainability.”

Notre Dame pledges to be a leader in sustainable operations, education and research, and a role model for responsible citizenship. According to Tomi Gerhold, director of licensing, “Our partnerships with Unifi and L2 Brands help us work toward the goal of fostering a focus on the connection between environmental stewardship and the common good.”

The REPREVE mobile tour’s next stop is the University of Maryland on Oct. 1.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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