Top Value Fabrics Rebrands as TVF


Carmel, Indiana-based Top Value Fabrics, a supplier of fabric, announces a rebrand to TVF. According to the company, the rebrand reflects its evolution, as well as a vision for the future.

“I’m confident our brand more clearly reflects who TVF is today,” TVF president Chris Fredericks says. “Our priority to put people first, while providing a superior product, is now more important than ever.”

With the new name comes a new logo and visual recognition for TVF. The mark of interwoven threads represents fabric but also how products and services weave together to help TVF customers succeed, according to the company. The integrated tagline communicates what TVF provides its customers.

“While serious uncertainty and challenges persist in our country and the world, the worst-case pandemic scenarios now seem unlikely, and the economy seems to be starting a recovery,” adds Fredericks. “During a time like this, it is especially important that people and businesses keep making progress. In that spirit, we are proudly moving forward with our rebrand.”

TVF continues to deliver fabrics as it has for the last 46 years. Applications for its products include apparel, medical, military, transportation, print media, and a new line of home décor fabrics.

“Now is the time to highlight the commitment we offer our customers every day even as we live through these unprecedented circumstances,” states Jeff Swedberg, TVF’s marketing director. “This industry can be complicated, and TVF’s experts are here to help our customers choose the right product for their application. When you work with TVF, you’re hiring another member of your team.”

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Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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