Paris-based digital outdoor advertising company JCDecaux was recently recognized with the Ad Council‘s Catalyst Award at a national convention geared toward the out-of-home advertising world.
The 2019 OAAA (Out-of-Home Advertising Association of America)/GEOPATH National Convention + Expo in Las Vegas.
Each year, the catalyst award is given to one out-of-home advertising company for its extraordinary contribution to the Ad Council’s public service communications programs.
The Ad Council is a national non-profit organization that uses communications to deliver powerful messages that address the issues of the day, whether that be preventing forest fires or avoiding discrimination against gays and lesbians. All Ad Council public service advertisements (PSAs) are run and aired in donated time and space. The OOH advertising industry was ranked as one of the Ad Council’s top supporters because of its providing of more than $200 million worth of message space in 2018 alone.
According to the OAAA, “This year’s Catalyst Award was presented to JCDecaux for their exceptional generosity, leadership and commitment to driving change around various Ad Council campaigns, including Adoption from Foster Care, Breast Cancer Risk Education, Bullying Prevention, Caregiver Assistance, Emergency Preparedness, Fatherhood Involvement and Saving for Retirement.”
In 2018, JCDecaux donated more than 10,000 placements for PSAs throughout New York, Chicago, Boston and San Francisco. Additionally, the Ad Council extended its partnership to JCDecaux’s shopping mall network to place campaign assets in highly trafficked malls around the country.
“Out of home media has always been crucial to driving meaningful change for our campaigns and we’re incredibly grateful to all of our partners who lend their support,” says Lisa Sherman, president and CEO of the Ad Council. “JCDecaux’s commitment this past year, and throughout our long history of working together, has gone above and beyond, bringing critical social good messages to communities throughout the country and driving significant impact. They are highly deserving of this honor.”