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Stratacache Opens New Scala China Customer Center in Shanghai

Stratacache first entered the Chinese market in late 2018, and this new facility reinforces its intent to expand its footprint in the Asia-Pacific region.

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Dayton, Ohio-based Stratacache, a digital signage and content distribution solutions provider, announces that it has opened a new China customer center in Shanghai for Scala China. Stratacache bought a Chinese company, Popscreens, an all-in-one intelligent tablet and computing device manufacturing company, in late 2018. It renamed that company Scala China.

Stratacache says the new Scala customer center houses offices for 25 new Scala China employees including additions to the team in professional services, engineering, research and development, sales, marketing and support. Scala China also maintains the former Popscreens facility, a 250,000-square-foot manufacturing and operations center in Ningbo, China.

“Establishing a Customer Center in Shanghai further strengthens our position as a global leader in digital signage and opens significant new doors in China,” says Manish Kumar, managing director and senior vice president of Stratacache’s Asia-Pacific Region. “The new office space allows us to have a strong engineering and support team in a flagship retail city. Shanghai is directly involved in the evolution of retail technology throughout the Asia-Pacific region. Shanghai enhances our ability to offer local support in China, while closely overseeing our growing Chinese business. Leading retailers and brands see that our investment in infrastructure and growth in China and Asia-Pacific uniquely positions us to assist in their success.”

The company also says Shanghai will also serve as the first host city for an upcoming Scala Customer/User Forum in 2019, to be held on a regular basis in major cities across China.

Stratacache’s commitment to the Asia-Pacific region is further bolstered by its June 2018 announcement of a new India headquarters in Bangalore and a February 2019 announcement of a new regional headquarters in Singapore.

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Tony Kindelspire

Tony Kindelspire is the digital content editor for RV PRO magazine. He was the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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