Storm Creek, a supplier of outdoor-inspired apparel, donates $7,500 to Feeding America’s COVID-19 Response Fund. The Advertising Specialty Institute (ASI) has agreed to match the donations dollar-for-dollar through the #ASIcares Fund Drive, for a total contribution of $15,000, once the fund drive ends on July 6.
According to a press release from Storm Creek, the funds will support overrun food banks and pantries that are struggling to keep up with demand during COVID-19. Feeding America says more than 41 million Americans are currently unemployed, and more than 54 million people nationwide, including 18 million children, may experience food insecurity due to the virus. $1 buys 10 meals for those in need.
Storm Creek CEO Teresa Fudenberg says, “The impact of COVID-19 on hunger was sudden and astronomical. Right away, we were compelled to help. We leaned on our Wear For Better mission, whereby we utilize apparel sales to drive dollars back into our communities.”
Storm Creek raised funds through its Work from Home Collection, launched in March, pledging 10% of sales from the collection to Feeding America. The collection features “cozy apparel” options, ideal for those working from home or essential workers on the frontlines, according to the company.
ASI’s matching fund drive began on May 15, as a way for suppliers, distributors, and decorators in the promotional products industry to support those most vulnerable during the pandemic.
“Giving back to the community is at the heart of Storm Creek, and woven into everything we do,” Fudenberg adds. “We are proud to still keep our mission of giving at the forefront amidst these challenging times. A huge thanks to the ASI organization for partnering with us. Together, our dollars will provide 150,000 meals to those who need them most.”
ASI’s president and CEO, Tim Andrews, states, “Thank you so much to the team at Storm Creek for the generous, very generous, $7,500 contribution to Feeding America, an outstanding organization that’s helping feed so many people across the nation.”
For more information, visit www.stormcreek.com/about/wear-for-better.