Southern Plus Acquires Rainwear Brand Aqua Sheen

Southern Plus announces the acquisition of the Aqua Sheen brand and assets for an undisclosed amount.

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southern plus aqua sheen acqusition
southern plus aqua sheen acqusition

HARTWELL, Ga.-Southern Plus announces the acquisition of the Aqua Sheen brand and assets for an undisclosed amount. Southern Plus plans to sell the line of rainwear as an extension of its existing product line. 

“We’re excited to continue the legacy of the Aqua Sheen brand and to be able to offer customers rain ponchos with the same customer service and sales support that Southern Plus is known for. This is a natural extension of our existing line of outdoor leisure products, and we believe that with our innovative web technology/online sales tools and top-rated customer service, we will be in a great position to grow this category,” Grethe Adams, president/CEO of Southern Plus, says.  

Tracy Zobel, president of Aqua Sheen, says, “Aqua Sheen has been in my family for 70 years, and I have been fortunate to run the company for the last 30 years. It was a very difficult decision to let go, but I know that our customers will be in excellent hands with Grethe and the Southern Plus team.”

The website and the existing toll-free number for Aqua Sheen will remain in place. However, all email inquiries and phone calls will be answered by Southern Plus customer service. 

All orders will be processed at and shipped from Southern Plus’ Hartwell, Georgia facility, effective immediately.

For more information on Southern Plus, visit


Allee Bruce

Allee Bruce is the managing editor for GRAPHICS PRO magazine, aiding with the publication's digital and print efforts.

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