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SNA Displays Taps Rick Bortles as VP of Global Sales

The company says installing this position will help it strategically keep up with its growth in recent years.

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New York City-based SNA Displays, makers of LED lighting and LED digital video displays, announces the promotion of Rick Bortles, the head of North American channel program, to now lead its global sales operations.

The company says the move is part of its effort to consolidate its sales and marketing departments across its various sales divisions.

“We’ve had such enormous growth in the last few years,” says Dennis Hickey, president of SNA Displays. “After establishing our channel division a few years ago, we’ve partnered with some first-class integrators which is a tribute to Rick and his amazing team. As a result, that side of the business has really grown.”

Bortles’ title will be vice president of global sales and he will manage SNA Displays’ sales initiatives, from commercial operations to channel-partnership opportunities, around the world.

“This is a great opportunity for us to bring some of our teams’ efforts under one roof,” Bortles says. “We can now coordinate opportunities, share knowledge and assets, and really improve the way we communicate our great offerings to all clients and partners. Each side of the business has such a great story to tell.”

SNA says its commercial division has been awarded some of North America’s largest and most prominent LED installations in recent years.

“Given all of this growth, it was time to improve the cross-company coordination for our sales and marketing teams,” Hickey says. “Rick’s vast experience in executive sales and management, combined with everything he’s added to our company since coming on board, makes him an excellent choice for this leadership position.”

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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