Signarama, a sign and graphics franchise, kicked off 2024 with three franchise deals renewed for another 35 years, for a total commitment of 70 years each, in Huntington, New York; Norwalk, Connecticut; and Doylestown, Pennsylvania.
Dawn Bent, co-owner of Signarama Huntington, called the renewal “a no-brainer.” “Signarama is family-driven, just as we are, and we share the goal of creating a well-rounded business that invests in its people and community. We are committed to being a member of this global family. There’s so much more to do, together,” stated Bent.
Bent opened her Signarama storefront in 1988 with her brother Mike and in 2009, purchased a large mixed-use building to expand their fabrication capabilities, which helped fuel their ongoing growth over the last 14 years. In September, Bent moved Signarama Huntington to a new location that can better accommodate a high volume of full-service projects while maintaining quality and efficiency. With 25,000 square feet, the new facility features a dedicated showroom and design space, collaborative workstations, an industrial workshop, a large garage for onsite storage of their fleet of service trucks, an employee lounge, and conference rooms for team meetings and training.
Bent, along with the other owners of the extended franchises, cited the support from the corporate leadership team as a significant factor in renewing their agreements for another 35 years.
“You’re never alone,” said Jaime Camacho, owner of the Norwalk franchise. “The corporate team is constantly innovating and improving, giving us new ideas to help grow our business.”
Agreed Buck and Colete Hearn, Doylestown franchise owners, “The long-term benefits of franchising are limitless, but the keys to us are the continuous growth, the ability to share knowledge and expertise so we can stay ahead of the industry.”
Including the first-ever 35-year franchise renewals, Signarama added 31 new franchisees into the system in the U.S. this past year. The brand also expanded into four new markets including Oldsmar, Florida; Centerville, Ohio; Spring Hill, Florida; and Broussard, Louisiana. The brand also re-entered into O’Fallon, Missouri, and Pembroke Pines, Florida.
Additionally, Signarama converted three locally owned sign businesses to Signarama stores in Pittsburgh, Pennsylvania; Orlando, Florida; and Warrensburg, Missouri. The company projects that it will add over 100 franchisees to the system in 2024, including new and converted sign business locations.
“We’re thrilled with the momentum we’ve been experiencing and are especially proud to have three of our longest-standing franchise owners renew for another 35 years,” said A.J. Titus, president of Signarama. “It speaks volumes about our brand that so many entrepreneurs recognize the long-term earning potential of investing in a Signarama franchise and are committing for the long haul. We are a company that people stick with, and we stick with our people.”
In support of its franchisees and their clients, Signarama launched its “New Year, New Signage” contest, a national campaign designed to kickstart 2024 with renewed energy and opportunity for business growth. As the contest comes to a close, the company has seen nearly 10,000 entries. Three winners will be selected at random to receive new or refreshed signage valued at $2,500. The winners will be announced on Feb. 15.