SAi Rebrands with the ‘Power of Purple’
The new look is a way for it to stand out from its competition, marketing director Michelle Johnson says.
Salt Lake City-based SAi (SA International), a provider of software solutions for industries including sign-making, large-format digital printing and CAD/CAM for machining, announces a rebrand in the form of the “Power of Purple.” The company has officially switched its logo from the familiar red to a new vibrant purple color. It also has a newly redesigned website.
“Our dedication to lead through innovation and exceptional service has resulted in passing many milestones,” says SAi marketing director, Michelle Johnson. “We are the number one software supplier to the sign industry, and now also sell far more RIPs to the print industry than any other company. Our transition to purple symbolizes this continued commitment to blaze the trail for the future of design, print and CNC machining.
“In addition, red is an increasingly prevalent color among many companies within our industry. Living by our ethos to help customers stand out from the crowd, we wanted to also ensure that SAi as a company effectively differentiates itself within the industry.”
Having already adopted the new corporate colors, SAi is now demonstrating the ‘power of purple’ visual identity publicly worldwide. For a flavor of its new-look, check out SAi’s revamped website here.
