Roland in the Winner’s Circle

It's only once or twice a season you'll find a Richard Childress Racing car wrapped completely in Roland colors, which it happened to be the day Tyler Reddick won at Talladega.

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Irvine, California-based Roland DGA, the U.S. division of the Japan-based printer company, announces a big win for its partner, Richard Childress Racing. RCR driver Tyler Reddick recently won the NASCAR MoneyLion 300 Xfinity Series race at Talladega Superspeedway in Alabama.

Reddick crossed the finish line 1.27 seconds ahead of the second-place finisher, and when he did it was not just a win for his team but also a win for Roland.

While the RCR team uses Roland wide-format printers for all of its cars-wrapping more than 420 race cars and support vehicles per year-this was a rare instance where Reddick’s car was wrapped stern to stem in a Roland wrap. That only happens once or twice over the course of a season.

The RCR Graphics Center is a 2,500-square-foot facility on the expansive RCR campus in Welcome, North Carolina, and it features a large collection of Roland printers and printer/cutters.

The high-profile win at Talladega gave the printer company some high-profile exposure on that sunny Saturday.


Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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