Roland DGA Teams Up With YR for US Open
The companies provided on-site apparel personalization at the US Open Tennis Championships.
Wide-format digital imaging provider Roland DGA partnered with YR, a product customization software provider, to deploy on-demand personalized apparel technology at the ongoing US Open Tennis Championship in Flushing, New York.
As part of this year’s event, Roland DGA and YR collaborated to deliver a seamless on-site printing experience using Roland DG VersaSTUDIO BY-20 printers and YR’s latest software platform. This year, the installation by YR was expected to produce over 10,000 high-quality items for US Open attendees.
The technologies that Roland DGA and YR have brought to the US Open make it easy for fans to create something special that they can take home as a memento of their experience. Visitors are able to create designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. All orders are then routed to a central print facility, built by YR, on-site at the US Open. The YR software platform controls all the order management and routing, automatically managing the printing process in real-time.
According to the companies, the US Open, renowned for its blend of tradition and innovation, serves as the perfect venue for Roland DGA and YR to combine their respective areas of expertise to take on-demand product personalization to a whole new level.
“Our VersaSTUDIO BY-20 printers are compact, powerful machines that offer unsurpassed precision and efficiency for apparel decoration,” said Roland DGA President Amado Lara. “Together with YR’s innovative software, they form a system that is giving US Open visitors the opportunity to design and print personalized apparel and accessories in real-time.”
Tim Williams, CEO of YR, is excited about partnering with Roland DGA to create a new kind of experience for US Open fans. “We’re thrilled about teaming up with a digital imaging leader and bringing our technology to this prestigious event,” Williams said. “Our omnichannel software, combined with the capabilities of the VersaSTUDIO BY-20 printers, allows us to offer a truly unique and personalized experience for fans, reflecting our commitment to innovation in the custom printing industry.”
