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Roland DGA Announces Leadership Changes

Dan Johansen, Sid Lambert, and Dan Wilson are promoted to executive roles under new President Amado Lara

Roland DGA
(Image courtesy Roland DGA)

Roland DGA Corporation, a provider of wide-format inkjet printers, vinyl cutters, 3D milling machines, and other digital imaging technology, announces three key changes to its leadership team under new President Amado Lara.

Dan Johansen Roland DGA
Dan Johansen (Image courtesy Roland DGA)

Dan Johansen has joined Roland DGA as vice president of sales, replacing Lara, who previously held this position. Prior to joining Roland DGA, Johansen, a sign and graphics industry veteran of more than 22 years, served as U.S. director of sales and marketing for industrial printing at Ricoh USA. In his new position with Roland DGA, Johansen will be responsible for driving sales and growth across multiple industries. In addition, as a member of the company’s senior management team, he will also collaborate with other members to create strategy and synergy across departments.

Sid Lambert Roland DGA
Sid Lambert (Image courtesy Roland DGA)

Sid Lambert, who has been with Roland DGA for more than 18 years, serving most recently as U.S. sales manager, has been promoted to director of sales. In his expanded role, Lambert will be responsible for digital print division sales in North America and South America, excluding Brazil, overseeing Roland DGA’s current and growing reseller channel.

Dan Wilson Roland DGA
Dan Wilson (Image courtesy Roland DGA)

Dan Wilson, who has held several positions at Roland DGA over the last 16 years, serving most recently as marketing director, has been promoted to vice president of marketing and customer development. In his new role, Wilson’s responsibilities center around driving demand for the company’s product offerings – overseeing marketing, customer service, and sales development functions to cultivate new customers and markets. Like Johansen and Lara, Dan Wilson also serves on Roland DGA’s senior management team.

“We are extremely excited about these important organizational changes,” says Roland DGA President Amado Lara. “Dan Johansen brings a wealth of talent and experience to our existing team, and his unique perspective will help generate new ideas that will allow us to expand outside of our current markets. We’re also thrilled about being able to promote from within. Both Sid Lambert and Dan Wilson have been instrumental in helping Roland DGA achieve its industry-leading position and record sales in recent years. We look forward to the future contributions they will make in their expanded roles.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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