Roland DG Acquires UAB Dimense Print Shares

Roland DG enters the digitally printed wallpaper market and expands its business

Roland DG
Aleksey Etin, UAB VEIKA CEO (Left) and Kohei Tanabe, Roland DG Corporation President and Representative Director (Right)

Roland DG Corporation, a global manufacturer and distributor of wide-format inkjet printers for advertising and signage and 3D tools for manufacturing, announces the acquisition of shares for UAB Dimense Print, a subsidiary of UAB VEIKA, a manufacturer and vendor for wallpaper-related products headquartered in Vilnius, Lithuania.

Share acquisition background and objective

Roland DG has set the goal of pioneering the future through “Digital and Co-creation” in the midterm business plan (FY2021-23) which focuses on transforming into a lean and nimble organization and transitioning the business portfolio. This includes examination of growth investments through M&A to establish new core businesses. Roland DG has decided to acquire 50.1% stake in UAB Dimense Print, a subsidiary of UAB VEIKA, which specializes in chemical technology and offers digital printing and embossing solutions for wallpaper industries.

According to Roland DG, the digitalization of wallpaper printing has not yet fully penetrated the market, but growing demand for personalization and upcoming market expansion present the perfect opportunity for the company to make its official entry into the market. Furthermore, the company states this embossing technology has great potential as it can bring texture and dimension to various printed applications, such as gypsum molds.

Roland DG aims to strengthen its presence in the wallpaper market through the continued development, sales, and support of DIMENSE and Ecodeco, both proprietary technologies of UAB Dimense Print. Leveraging UAB VEIKA’s technical capabilities and combining them with Roland DG’s manufacturing and global-scale sales network, Roland DG will drive the development and sales of unique and high-value-added new digital printing solutions, with the goal to further expand the market by capitalizing on these strengths.

Message from the president

Kohei Tanabe, Roland DG Corporation president and representative director, states, “I still vividly remember the day I first saw DIMENSE’s wallpaper solution in 2019. Today’s announcement marks a momentous fusion of our mission, ‘Bringing new opportunities to society through digital technology,’ and our purpose, ‘To Empower Creativity and Excitement Worldwide,’ with DIMENSE’s unique and innovative digital embossing printing solution.”

Tanabe continues, “Throughout the negotiations, I have felt the desire to join forces with them and inspire excitement worldwide. Roland DG has consistently grown through digitalization and market creation. Now, I am honored to move forward together, fostering the market for embossing, including wallpapers, through the acquisition of UAB Dimense print shares.”

Aleksey Etin, UAB VEIKA CEO, remarks, “VEIKA and Roland DG have been business partners since 2015. I believe that this joint adventure with Roland DG will be a great opportunity to benefit from the best that the two companies have: Roland DG’s expertise in printer development and distribution capabilities around the world and VEIKA’s know-how in inks and media development.”

Etin continues, “This partnership will allow us to speed up the progress of DIMENSE and Ecodeco technologies, as well as take them to a new level. It is a great honor to be trusted by such an outstanding partner like Roland DG, and I am very happy that we have reached this agreement. I believe it will be highly beneficial for everyone, including our valued partners, customers, and suppliers.”

Future plans

The current business structure will continue for the foreseeable future as both companies work on integration. No changes are planned for our valued clients and suppliers. Details on the timing and method for new product launches will be provided as they are determined.

Roland forecasts this acquisition and its related activities having minimal impact on consolidated performance for the current fiscal year.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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