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Printful Adopts Coloreel Technology

Printful plans to implement the ITCU technology across its fulfillment centers in the coming months

printful x coloreel
(Image courtesy Printful)

Printful, an on-demand printing and fulfillment company, announces its adoption of the new instant thread coloring unit (ITCU) by Coloreel, a producer of digitally dyeing embroidery thread.

“Printful’s new unlimited color embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products,” states Elina Kruze, head of new product development & merchandising at Printful.

She continues, “At Printful, we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding.”

According to Printful, embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red without brighter or darker color variations. This has made embroidery unfit for most designs that have a wide range of colors and gradients, which limits creativity. But thanks to Coloreel’s new ITCU technology, prior embroidery limitations have been removed.

“Through the new and unique possibilities in design and efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value creation opportunities. This makes it possible for retailers to elevate their brands and grow their business like never before,” comments Torbjorn Back, CEO of Coloreel.

At the moment, unlimited color embroidery is still in the beta testing phase, so it is only available for a small number of Printful customers. However, the company plans to complete testing and gradually implement this technology across its fulfillment centers in the coming months.

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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