Planar Adds Lainie Mataras to U.S. Sales Team

Lainie Mataras is a seasoned veteran of the commercial audio/visual and digital signage industries.

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Portland, Oregon-based digital display manufacturer Planar, a company under the umbrella of Chinese electronics manufacturer Leyard, announces the expansion of its U.S. sales force with the addition of Lainie Mataras. Mataras joins the company’s Northeast team as a business development manager.

Mataras brings more than 25 years experience in the commercial audio/visual and digital signage industry. Most recently, Mataras worked as a regional sales manager for the consultant industry at Sapphire Marketing, where she worked for 14 years. Prior to that, she held a technical sales role at Crestron, where she worked for a decade.

In her new role she’ll be leveraging her extensive professional network to foster relationships with consultant partners and further develop the company’s consultant program.

tony kindelspire oct21

Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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