Peachtree City Foamcraft Acquires PVC Sign Manufacturer The New Kit

The acquisition expands Peachtree City Foamcraft’s product line

Peachtree City Foamcraft
L-R: Mike Fetter, Lee Holcomb (Image courtesy Peachtree City Foamcraft)

Peachtree City Foamcraft, a wholesale manufacturer of foam core monument signs and HDU sign panels, acquires wholesale PVC sign manufacturer The New Kit. Peachtree City Foamcraft’s move to expand its manufacturing footprint comes as Lee Holcomb, who founded The New Kit in 1980, announces his retirement from the signage industry after 40 years.

The New Kit is a wholesale manufacturer of PVC signs, PVC panels, and sign kits, including street signs, stop signs, and address plaques. The acquisition expands Peachtree City Foamcraft’s product line while strengthening its position in the signage industry as a wholesale manufacturer of monument signs, architectural signage, and now carved PVC sign panels and kits.

According to Mike Fetter, general manager for Peachtree City Foamcraft, the acquisition was a natural move. “Lee and I have been friends for many years; The New Kit is a solid company with a quality product. Peachtree City Foamcraft has proudly recommended The New Kit PVC product for years. When I learned of Lee’s desire to retire, I immediately expressed our interest in continuing his legacy.”

Holcomb agrees, “It really is a perfect match. The Peachtree staff is phenomenal and already knows the trade.”

Peachtree City Foamcraft
L-R: Mike Fetter, Lee Holcomb (Image courtesy Peachtree City Foamcraft)

In January 2021, Holcomb decided it was the right time to retire from manufacturing and pursue his passion for boating after four decades of dedication to the signage industry. The acquisition was finalized in late April 2021, and his dream is now a reality. He plans to take his 38′ powerboat to the Bahamas and cruise an 800-mile chain of islands for six months and unwind.

Holcomb explains, “After doing the same thing for so long, it will be really nice to just sit back and enjoy the sunset. The New Kit was a daily labor of love for me. It’s (a) bittersweet ending this chapter of my life, but I plan to work with Mike and the team at Peachtree to ensure a seamless transition for my clients, and I am excited to see The New Kit brand expand under the Foamcraft brand.”

Peachtree City Foamcraft plans to integrate The New Kit line of products into its existing product line while expanding manufacturing efforts.

“We will be manufacturing the product out of our three existing locations in Pennsylvania, Georgia, and Nevada while maintaining the same quality of product and service that New Kit customers have come to know and love,” Fetter continues. “We are really excited about this product and look forward to expanding sales tools and resources for our sign shop clients to increase their sales of PVC signage.”

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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