Outdoor Cap Announces New President

Jeanelle Harris is promoted to the position of president as Jim Haworth departs from the company

Jeanelle Harris (Image:

Outdoor Cap promotes its current chief sales officer, Jeanelle Harris, to the position of president effective immediately. Harris succeeds Jim Haworth who announced his upcoming departure from the company to act as executive chairman to NOW Diagnostics, a developer of health testing technology.

“I’m proud of the way Outdoor Cap and the team here have responded to the challenges of the past couple years and thrived under unprecedented circumstances that came our way during my time here,” says Haworth. “Jeanelle has proven herself to be an incredible asset to Outdoor Cap and I look forward to seeing where she leads this organization in the coming years.”

Harris has served in multiple leadership roles throughout her 17-year career in the consumer products industry, having joined Outdoor Cap in 2019 as the senior vice president of retail sales, before being named chief sales officer in 2021. Prior to joining Outdoor Cap, she spent 14 years at Olivet International where she was an executive vice president overseeing sales and operations and president of its sustainable subsidiary, Ecotech.

According to Outdoor Cap, during her time at the company, she has been responsible for the successful restructuring of the sales, supply chain, and customer success departments, reorganizing them to accelerate sales, promote collaboration, and prioritize the customer experience.

“Outdoor Cap is extremely fortunate to have had someone of Jeanelle’s capacity and expertise within our organization prepared to take on this role. I know she looks forward to getting started, and I am excited for the energy and vision she will bring to the total organization,” remarks Outdoor Cap founder and current chairman Paul Mahan in an announcement to employees.

“I am humbled by the opportunity to walk alongside the Outdoor Cap teams as we lead forward based on a strong foundation set by Mr. Mahan and a trajectory of growth set in motion by Jim Haworth. I’m excited and grateful for the opportunity to serve our customers in this elevated capacity,” states Harris.

Mahan adds, “I am thankful for Jim’s contributions to Outdoor Cap. He has been instrumental to expansion during his tenure, helped steady our company through a very difficult time in the world, and for that, I will always be grateful. I wish him the best in his future endeavors, professionally and personally.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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