Next Level Apparel partners with Got Sole for US tour
The affiliation continues Next Level's expansion into streetwear and pop culture spaces.
Next Level Apparel, a family-founded apparel wholesaler, has been named the official apparel partner of Got Sole for its 2026 U.S. tour, marking a continued expansion into streetwear and pop culture spaces where customization and creative expression sit at the center of the experience.
The Got Sole festival series has become one of the most active live marketplaces in global sneaker culture, bringing together thousands of collectors, designers, and vendors across sneakers, streetwear, trading cards, vintage apparel, and luxury goods. The tour has grown into a multi-city platform — spanning New York City, Chicago, Los Angeles, and Miami, as well as international stops.
This collaboration builds on Next Level Apparel’s ongoing relationship with Brooklyn-born, South Florida-based graffiti and pop art creator Kever Ones (Gene Michael), whose bold lettering and graffiti-meets-pop style first came to life through a mural installation for a brand project in Florida earlier this year. For the Got Sole 2026 Tour, that artwork is being reinterpreted and extended into limited-edition custom sneaker boxes, with unique city-specific designs for each stop on the tour, each packed with Next Level Apparel’s 7200 Heavyweight T-Shirts.
Creatively produced in partnership with Hittn’ Skins, the boxes will be available at each tour stop while supplies last in Chicago (July 25), Los Angeles (September 19), and Miami (October 24).
“Next Level Apparel exists at the intersection of quality, craft, and creative expression,” said Etienne Houseknecht, head of marketing at Next Level Apparel. “Got Sole is a live marketplace built on customization and culture — where sneakers and streetwear are not only collected, but remade and reinterpreted by the community. Our products are already a core part of that ecosystem as the blank canvas behind much of that creativity, and this partnership brings that connection directly to the event floor.”
“Got Sole has always been about the people who live and breathe this culture — collectors, creators, and communities coming together in one place,” said Jonathan DiModica, Founder and CEO of Got Sole. “Our 2026 tour with Next Level Apparel brings that spirit to life through product and storytelling that reflects the energy on the floor and what fans experience at each stop.”
