Neschen, a German manufacturer of self-adhesive media, laminators, and industrial coating solutions, and its premier distributor of hardware in North America, Smooth Finish LLC, announce a multi-year partnership with Richard Childress Racing (RCR).
Neschen, responsible for North America, becomes an official partner of the RCR Graphics Center to help its in-house, full-service design and production facility. Neschen and Smooth Finish will also serve as associate partners for RCR’s No. 2 NASCAR Xfinity Series Chevrolet Camaro for select races later this year.
The companies will also collaborate with RCR Graphics to showcase its laminators, technology, and media to prospective and current customers and dealers by hosting groups at the Richard Childress Racing facilities in Welcome, North Carolina.
“Our partnership with Neschen and Smooth Finish will play a vital role in overall efficiency in production at the shop,” says Nick Woodward, manager of the RCR Graphics Center Powered by Roland. “The laminators add the finishing touches that our wraps need in a reliable manner, which then helps us get the wraps on our race cars or projects back to our customers at a quicker rate.”
“Neschen is excited to partner with Richard Childress Racing,” says Darren Speizer, managing director of Neschen. “It’s a great opportunity to have a destination to bring our customers and show off our products. We are honored that RCR recognized what Neschen and Smooth Finish brings to the table and choose to forge this partnership.”