Memjet Names Director of Marketing Communications
Oscar Ibarra has a varied background in the printing industry but marketing is the common thread throughout his career.
San Diego-based inkjet technology company Memjet announces the hiring of Oscar Ibarra as its new global marketing communications director.
In his new role, Ibarra will lead all facets of Memjet’s marketing communications strategy, leading a global marketing and social media strategy that encompasses both consumer-facing communications and business-to-business corporate initiatives.
“Throughout his career, Oscar has helped a variety of consumer brands across diverse industries establish and expand their sales and marketing performance,” says Kevin Shimamoto, chief marketing officer at Memjet. “His broad marketing background includes leading a marketing agency and holding leadership roles in the printing industry. As we look to grow our brand and technology platform equities, and connect with OEMs and brands in new ways, Oscar’s experience, focus and energy will play and key role in driving our success.”
Ibarra joins Memjet from Movida24, a strategic marketing service agency where he served as chief client services and strategy officer since 2016. During his tenure there he was also vice president of business development at Kilburn Media, a film, television, production and live events entertainment company. Prior to Movida24, Ibarra was executive vice president at Citizen Systems, a global manufacturer of label, barcode, portable, point-of-sale and photographic printing solutions. Simultaneously, he led his own multicultural marketing agency called BTL Network. Prior to that, he held several roles including president of the Samsung mini-printer business, Bixolon. He also spent time at HP.
“I’m excited to join a growing company with such robust printing technology platforms that play an important role in enabling the transformation of the way brands communicate through printing to the customers,” says Ibarra. “Our opportunity to engage OEMs and their consumers in new and innovative ways is limitless, particularly considering the entrepreneurial culture at Memjet. I’m eager to work with the global teams and to leverage my experience to help grow the business and make Memjet one of the most innovative organizations in the world.”
