Madico Inc., a manufacturer of window film, coating, metalizing and laminate solutions, announces a company reorganization with plans to accelerate new product development in the window film and specialty solutions segments.
Jeffrey Plummer, an industry veteran with over 30 years of experience, has been named the senior vice president and general manager to lead the global window film division. With P&L (profit and loss) responsibility for the business, Plummer manages all window film lines including Madico brands. In this role, he has responsibility for all sales and distribution including Madico’s nine North American service centers located throughout the U.S. and Canada.
John Storms, who has 23 years of industry experience, has been promoted to vice president and general manager with P&L responsibility for the specialty solutions business unit. The new division includes specialty film custom solutions for OEMs in a variety of industries including transportation, Madico’s on-demand device protection, protective face shields, and VDI metalized products.
The company also hires David Kaliser for a newly created position, vice president of marketing and product innovation. Kaliser has over 12 years of experience in the window film industry having worked for Llumar in various capacities. He leads Madico’s marketing and new product development teams.
Madico CEO Shawn Kitchell, says, “We’ve had some challenges with the global pandemic, COVID-19, affecting all aspects of our business, but we expect these new strategies to improve our future outlook. During our 117-year history, we built our company on going above and beyond serving our customers, and we will continue to do that.”
For more information, visit www.madico.com.