Colossal currently operates 81 large-format, hand-painted wall displays in New York, Los Angeles, Chicago, and six other U.S. cities. Under the acquisition, Colossal CEO Kelly Peppers continues to lead the company, which will operate under the Colossal brand as part of Lamar.
“Colossal has set the standard for colorful, creative artwork that brightens city landscapes, creates buzz, and produces results for the world’s best-known brands,” remarks Lamar CEO Sean Reilly. “Kelly and her outstanding team are well-positioned for further growth, and we at Lamar look forward to partnering with them to lift Colossal to new heights of success.”
“As the preeminent leader in the out-of-home industry, with roots dating back to the original days of hand-painted advertising, Lamar is the perfect partner for Colossal. With Lamar’s resources and expertise, Colossal is strategically positioned to pursue our next phase of growth while maintaining our core values and commitment to craftsmanship,” says Peppers. “We are more excited than ever about our mission of creating art out of advertising, and to be doing it alongside Lamar.”
Lamar purchased Colossal from co-founders Paul Lindahl and Adrian Moeller. The purchase price was not disclosed.