Farmingdale, New York-based franchisor Minuteman Press International announces that Jeff Sirota, the owner of the Minuteman franchise in Carlsbad, California, is now the newest member of the Minuteman Press International President’s Million-Dollar Circle.
Sirota joined Minuteman Press in 2015 and earned his distinction by having achieved yearly gross sales of at least $1 million.
Before franchising with Minuteman Press, Sirota worked in the newspaper industry. According to his parent company, it was there that he learned about the B2B side of the printing industry and the value of using print as a marketing tool, which helped prepare him for his current role as a printing and marketing services provider for other businesses.
“Before Minuteman Press, my last job title was manager of retail sales and operations for a Top 20 daily newspaper. One of my goals was to think each morning, ‘How can I grow sales today?’ It was also turning an operations-heavy department into a sales-driven organization,” Sirota says. “As part of my job, I was on the other side of where I am today as I was the one buying the products I now sell. I bought 90% of my ‘swag’ from a guy named Marvin. He (had been) the VP of a $30-million company, but came to our office three times per week. Marvin was a great guy, very knowledgeable, and I can’t remember there ever being a mistake on a product. When I became a Minuteman Press franchise owner, I wanted to be ‘Marvin’ and be a one-stop shop for all of my clients’ needs.”
He credits his successful Minuteman franchise to his staff’s attention to detail, creating a fun work environment, his vendors “that have become friends,” and a desire to “amaze our customers.”
“I am just truly thankful for the opportunity to be a part of this venture,” says Sirota. “I love making things happen for our customers no matter what it takes. I have to thank my family, employees, contractors, vendors, and the Minuteman Press International support teams for stepping up and hitting home runs that got us to where we are today in the President’s Million-Dollar Circle. Thank you, thank you, thank you!”