New York-based Intersection, which provides digital displays to transportation hubs in cities across the country, selects Montreal-based Broadsign International, a maker of automated digital software for the digital signage industry, to power advertising on Intersection’s network of digital displays across the U.S.
Intersection’s display network features more than 3,500 displays in some of the largest media markets in the country, and it is focused around transportation hubs and other transit networks, such as LinkNYC.
Intersection says it will use Broadsign’s content management system, Broadsign Control, to deliver advertising and dynamic HTML5 content to its national network. From a unified platform, Intersection will be able to manage branded content on the more than 3,500 Link kiosks, urban panels, interactive station platform displays and bus shelters it operates nationwide.
“Our digital network extends across the top media markets in the U.S., providing brands the opportunity to connect with millions of customers on their daily journeys through our largest cities,” says Adrian D’Souza, senior vice president of sales strategy and operations at Intersection. “With Broadsign, we have the enhanced flexibility, creative capabilities, and planning tools to make those connections more efficiently and cohesively across our network.”
Intersection’s network reaches more than 48 million consumers and generates 2.5 billion impressions per month across the top designated metropolitan areas (DMAs) in the U.S., including New York City, Chicago, San Francisco, Philadelphia and Dallas.
Intersection says that to more efficiently manage and sell ad space, Intersection will also use Broadsign’s sales platform, Broadsign Direct.