Inkwell Designers, an event artist agency that specializes in calligraphy, embossing, glass and metal engraving, and more, announces a partnership with Dick’s Sporting Goods. The partnership allows members from the Inkwell team to personalize baseballs gloves at several Dick’s stores around the country.
Founder and CEO of Inkwell Desiree Colonna says the partnership with Dick’s formed in less than 48 hours. According to Colonna, Dick’s was looking to add some experiential marketing activations in its bigger stores to drive traffic.
“They took a look at the baseball personalization we have done for clients around the country and loved what they saw on our site,” she explains. “We are now booked every weekend until April working at Dick’s stores around the country.”
(Image courtesy Inkwell Designers)
Inkwell representatives are using paint and branding tools to personalize the baseball gloves in each store. The service is free and open to anyone who purchases a glove, but children can also bring in their own gloves for a $5 fee.
The initiative began the first weekend of February and will go through April 5th. So far, the announced locations are in Atlanta, Georgia; Raleigh, North Carolina; and Frisco, Texas.
For more information, visit www.inkwelldesigners.com.