Imperial Announces Director of Marketing

Jerry Biag will lead all marketing efforts for the golf headwear manufacturer.

imperial headwear
Jerry Biag (Image courtesy of Imperial)

Imperial, a brand from Sportsman Cap & Bag specializing in golfing headwear, apparel, and accessories, has hired Jerry Biag as director of marketing.

“Imperial is excited to welcome Jerry to the team,” said David Shaffer, senior vice president of sales at Imperial. “In the newly created role, Jerry will lead all marketing efforts as Imperial continues to bring luxury, authenticity, and individuality to the apparel market.”

Jerry joins Imperial with over 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel, and Quaker Oats), and various marketing agencies executing promotions for clients such as Callaway Golf, McDonald’s, Microsoft, and Jim Beam.

“I have long admired Imperial as the quintessential golf headwear brand. I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand,” added Biag.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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