New Hires and Promotions in the Custom Graphics Industry

Madeira USA promotes Jasmyn Bristol to assistant supervisor.

In the role, Bristol will assist with the management of the day-to-day operations of the department, helping the team of representatives provide customer service and embroidery thread and supplies.

With 13 years of experience as an embroidery operations manager, Bristol joined the customer sales and support team in 2021 as a representative. According to Madeira, Bristol is always willing to offer her expertise to customers, and with her assistance and encouragement to her fellow team members, she quickly rose to the task of helping Madeira’s customer sales and support department.

Nazdar Ink Technologies appoints Deirion Cohn as inkjet field specialist for the New Jersey region.

Working as part of the Nazdar Digital Technical Services team, Cohn will be responsible for installing, training, and repairing the graphic and textile inkjet equipment that Nazdar sells and supports. He will also provide technical support to end users of this equipment, both on the phone and online.

Cohn previously worked as a field service technician with responsibility for installing, training, and servicing wide-format equipment and software.

On his appointment, Cohn remarks, “I’m delighted to have joined Nazdar and to be working with the Nazdar Digital Technical Services team to support our many customers in New Jersey and surrounding areas. I have been working with Nazdar products ever since I first joined the print industry. Being able to work with these solutions every day and raise awareness of their benefits is something I am very much looking forward to.”

SA International (SAi) adds Eyal Friedman as vice president of product management.

Friedman’s new role will embrace both SAi’s Flexi software for sign and display projects, as well as the company’s EnRoute CAD/CAM software for CNC routing applications. This will see him work with customers, internal engineers, reseller partners, and OEM manufacturers to analyze and assess feedback and develop the company’s key products to continue to meet users’ specific needs.

Friedman has over two decades of experience with SAi, starting in 2000 when he joined the company as a technical support representative before ultimately achieving the position of vice president of technical services.

“Eyal boasts the established and extensive experience that blends a thorough technical knowledge of our foremost software packages together with a deep understanding of the design to production requirements of our customers,” says Don Feagan, president and COO. “Not just that, but his natural drive and enthusiasm to continually shift the dial and seek opportunities to further improve upon our solutions make him the ideal person for this role.”