HanesBrands Teams Up with UCLA
HBI attains exclusive rights to design, manufacture, and distribute UCLA fanwear in the mass retail channel
HanesBrands (HBI), a supplier of collegiate fan apparel, and UCLA announce a multi-year apparel agreement that gives HBI exclusive rights to design, manufacture, and distribute Bruins fanwear in the mass retail channel. HBI will develop exclusive collections featuring men’s, women’s, unisex, youth, infant, and toddler fan apparel.
The agreement starts in 2024, ahead of the school’s highly anticipated move to the Big Ten Conference, where it will compete to extend its record-breaking 120 NCAA team national championships.
“We are excited to team up with UCLA as the school embarks on its historic move to the Big Ten Conference,” says John Fryer, HanesBrands president of licensed sports apparel. “UCLA has a strong and passionate alumni base, and it will certainly gain new fans as it creates new rivalries across the country. We look forward to developing — for both long-time fans and new fans — responsibly made apparel that drives excitement and engagement.”
UCLA joins 30 other top-tier schools with exclusive, mass-retail channel agreements with HBI, including the University of Michigan, Clemson, and Penn State. In addition, more than a dozen leading universities have primary apparel partnerships with the company, including the University of Texas, Ohio State University, and the University of Georgia.
The agreement between HanesBrands and UCLA Trademarks and Licensing, an enterprise of Associated Students UCLA, follows a detailed analysis of the UCLA trademark licensing program and a competitive proposal process completed in conjunction with the university’s exclusive licensing agent, CLC.
