HanesBrands & TCU Extend Partnership

HanesBrands retains exclusive rights to design, manufacture, and distribute TCU fanwear.

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HanesBrands, a supplier of collegiate fan apparel, recently announced a five-year extension of its current partnership with Texas Christian University (TCU), renewing the exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel.

TCU is one of more than two dozen schools that have exclusive mass retail partnerships with HanesBrands, including the University of Mississippi, Duke University, Florida State, Penn State, the University of Michigan, Clemson University, and Auburn University.

In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, Ohio State University, and the University of Georgia.

“We’re proud to continue our support of TCU fans, students, and alumni,” said John Fryer, HanesBrands president of licensed sports apparel. “TCU is known for its Texas-sized school spirit, exceptional athletics, and devoted fanbase. It’s a thrill to be a part of this community, and we appreciate the opportunity to provide quality, innovative products to Horned Frog fans.”

The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.

“We are very proud to continue our relationship with HanesBrands. Our fan base has always provided positive feedback on the products produced by HanesBrands, including selection offerings, quality, and price points. We have a lot of momentum in our athletics program and that includes the demand for TCU apparel across the country,” said Ryan Peck, TCU deputy athletics director for external affairs. “We are most appreciative to have TCU and HanesBrands synonymous with each other.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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