As the “Official Smile” of the 94th Annual Macy’s Thanksgiving Day Parade, Hanes provides thousands of face masks to parade staff, volunteers, and participants. Vibrant colors, including red, blue, green, orange, pink, and yellow, highlight a bold screen-printed smile across the front of the Hanes and Macy’s Parade co-branded masks for parade support teams and performers.
“HanesBrands has taken a leadership role in encouraging people to wear masks during the pandemic, and this collaboration between Hanes and the Macy’s Thanksgiving Day Parade is a natural extension of that effort,” says Ann Fritchman, chief customer officer for HanesBrands.
Jordan Dabby, the producer of the Macy’s Thanksgiving Day Parade, adds, “As we safely reimagined this year’s Macy’s Parade we knew immediately that at the top of our health and wellness plan would be face masks to help protect the incredible volunteers and participants who are coming together to give the nation this cherished holiday gift. Thanks to Hanes, our smiles will shine through as we kick-off the holiday season live from 34th Street this Thanksgiving.”
In addition to providing face masks, Hanes is helping generate excitement ahead of the parade. The brand is launching an Instagram-based giveaway on Nov. 17. Three winners chosen at random will each receive a gift basket filled with the limited-edition, official Hanes x Macy’s Thanksgiving Day Parade smile masks, exclusive parade gear, and a $100 Macy’s gift card. To enter, participants need to like Hanes on Instagram, like the promotional post, and tag two friends who make them smile.