Hanes Donates Millions of Masks and Socks to Support Homeless During COVID-19

Hanes for Good

America’s growing homeless population is among the most vulnerable during the COVID-19 pandemic, and that is why Hanes is encouraging everyone to join together to support those living without shelter.

During 2020, the basic apparel, underwear, and sock brand has supported nearly 400 organizations fighting homelessness in all 50 states, along with Washington, D.C., and Puerto Rico.

The brand has donated more than 1 million masks, provided nearly 300,000 pairs of socks, partnered with Rainier Fruit Company for the third Pears for Pairs campaign, and continued its 11-year partnership with Invisible People and its founder and homeless advocate, Mark Horvath, to distribute socks and raise awareness about homelessness in the U.S. and globally.

“The COVID-19 pandemic has changed life for us all, but this year has been exceptionally rough for people experiencing homelessness,” Horvath says. “The economic impact and lack of affordable housing continue to significantly increase homeless numbers, while homeless shelters have had to reduce capacity and are faced with more need yet fewer resources to help.

“Invisible People is proud to partner with Hanes to make a difference through product donations and by encouraging people to support their local homeless services,” he continues. “Now more than ever, our homeless population needs support—and there is something that everyone can do to help.”

Sidney Falken, chief branding officer for HanesBrands, says, “We know that product donations are very meaningful to those experiencing homelessness, and we are honored to help. It takes all of us to help support our communities, and we urge everyone to try to do their part to make a difference.”

Learn more at Hanes For Good, a website dedicated to the brand’s social purpose activities.

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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