HALO, a provider of branded merchandise, uniform programs, and recognition and incentive solutions, unveils a relaunch of the company’s corporate brand. The rebrand impacts all touchpoints, including its marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the company’s vision and values.
According to Marc Simon, HALO CEO, “Our redesign and the powerful messaging associated with it will allow us to better articulate the extensive client capabilities and solutions we offer. We have experienced exponential growth the past several years as a result of our investment in these increasingly more sophisticated service offerings.”
HALO hired DeSantis Breindel, a B2B brand consultancy based in New York City, to collaborate with the company in developing the new strategic branding approach. DeSantis Breindel conducted research with stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand.
Jeffrey Wurtzel, HALO senior vice president of marketing, notes, “This rebrand highlights the availability to HALO account executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve their business goals. Our new brand story is focused on the value we provide in unlocking highly engaging experiences for our clients’ brands.”