The Kennedy Group, a provider of labeling, promotional, tracking, and identification solutions, has acquired Color Label Inc., a supplier of pressure-sensitive labels to the agricultural and consumer product industries. Graphic Arts Advisors (GAA), a financial advisory and consulting firm devoted to all sectors of the graphic communications industry, serves as mergers and acquisitions (M&A) advisor to The Kennedy Group and successfully negotiated the transaction.
Through the M&A transaction, The Kennedy Group states it has gained significant new customer relationships in industries it already serves as well in new markets. The acquisition is also said to help The Kennedy Group strengthen its national footprint with expanded reach into the St. Louis, Missouri, market.
“We are committed to making a smooth transition for Color Label customers,” says CEO Todd Kennedy. “We will make a concerted effort to learn about their business and see where and how our wide array of production capabilities and service programs can benefit them.”
To support the goal of a seamless transition, Todd Kennedy notes, “We have retained a key employee that will be based in St. Louis to continue to provide our customers an easily accessible contact with someone who is intimate with their business.”