Every April, Fashion Revolution’s annual #whomademyclothes campaign unites people and clothing companies through a global conversation about ethics and transparency in the fashion industry. In the months leading to the 2020 campaign, COVID-19 hit the world with some unexpected circumstances.
In a collective effort to support frontline healthcare workers amid the fight against the virus, many textile and clothing companies rise to the occasion by volunteering to produce personal protective equipment (PPE) in their factories.
Gildan, a four consecutive-year participant of the #whomademyclothes campaign, is one of those companies. For this year’s campaign, Gildan takes viewers behind the scenes of its PPE-production process as it spotlights the efforts of the employees who chose to return to work and help lessen the global shortage of PPE.
At the same time, viewers can see an insider’s glimpse at the company’s PPE-manufacturing process, biosecurity protocol, and safety standards.
Fashion Revolution’s #whomademyclothes campaign became a way to honor some of Gildan’s workers in the wake of the COVID-19 crisis while highlighting the importance of solidarity during times of difficulty.