Geneva Capital Announces Leadership Change and Promotions

Geneva Capital names a new president and makes two sales promotions as leadership shifts.

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Geneva Capital name the company's newest president and announces two promotions. 

Geneva Capital announces a new president and two promotions as leadership shifts. 

Andrew Cavers takes over the role of company president after being with the company since 2005. He began his career at Geneva as a regional sales manager, focused on providing equipment leasing and financing solutions to the southeast region of the U.S. For the last 12 years, Cavers has been the director of sales for the company, overseeing a division of regional sales managers. As president, Cavers focuses on Geneva Capital’s long-term growth initiatives. 

Under his direction, the division expanded into several new markets and experienced more than a 680% growth in sales, according to the company. Mark Watkins, Geneva Capital founder and CEO, says, “This promotion was a natural progression for Andrew.” Watkins notes that Cavers is well-respected among other employees and is an advocate for company culture.

With this leadership change, Troy Putnam, a 15-year Geneva employee, fills the role of director of sales. After first serving as the company’s credit analyst, Putnam spent the last 12 years as a regional sales manager. In his new role, Putnam leads a division of regional sales managers focused on offering financing solutions to various markets, including digital printing and apparel decoration. 

Along with Cavers and Putnam’s recent moves, Geneva Capital promotes Jamie DeBoer to fill the role of regional sales manager. DeBoer has been an integral part of the company’s inside sales team for two years and now oversees sales for the Midwest region.

“Troy’s earned a high level of respect from his peers here at Geneva and has become a household name in the industry. He brings an unmatched level of expertise to his new role and will no doubt drive our sales team to the next level. He leaves big shoes to fill, but we have the utmost confidence in Jamie’s ability to step into the role and push it to new heights,” Cavers says.

All promotions took effect January 1.

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Julia Schroeder

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