General Formulations Launches Rebranded Website

The website features improved functionality and mirrors the company's new branding.

general formulations
(Image courtesy General Formulations)

General Formulations, a global manufacturer of pressure-sensitive media, film, and laminates, has announced the launch of their new, rebranded website:

The new site is said to mark a significant milestone in the company’s 70-year history and offers an enhanced user experience, providing easier access to a wide array of products and resources.

The new website features several key enhancements, including:

  • Improved product navigation: Streamlined browsing experience to help customers quickly find the products they need.
  • Enhanced product information: Detailed descriptions, specifications, and applications for an informed product decision.
  • A hub for technical resources: Access to valuable resources like idea guides, application guides, technical datasheets, and ICC profiles.
  • Rich company history: A deep dive into General Formulations’ 70 years in the industry.
  • New careers page: An opportunity to explore career opportunities and learn about life at General Formulations.
  • Instagram integration: A dynamic plug-in showcasing recent product highlights and applications in the market.
  • Press room and newsletter sign-up: Stay updated with the latest news and insights from General Formulations.

According to the company, the website’s fresh look mirrors General Formulations’ new branding, reflecting the company’s commitment to innovation and excellence.

“This platform is not just about a new look; it’s a reflection of our dedication to providing our customers and partners with the best possible experience,” said Michelle LaPreze, director of marketing communications at General Formulations. “With improved navigation, enriched product information, and a wealth of technical resources, the new site is a true testament to our 70 years of growth and innovation in the industry.”

The new website is now live and accessible to customers, partners, and the public.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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