General Formulations, a pressure-sensitive film manufacturer, expands its NASCAR footprint with a partnership with American racing organization Spire Motorsports. Through the partnership, General Formulations provides Spire Motorsports with GF 230 AutoMark vinyl and GF 242 Optically Clear cast laminate for wrapping the team’s No. 7 and 77 Chevrolet Camaros, transporters, and pit equipment.
“General Formulations is extremely excited to expand our NASCAR footprint as a NASCAR Cup Series team sponsor for Spire Motorsports for the 2021 season,” states Matt Edwards, product manager, General Formulations. “We’re looking forward to our new partnership and seeing the General Formulations logo displayed on the team’s cars. We wish the entire team the best of luck in 2021.”
In addition to the sponsorship, industry partners Mutoh America and Royal Sovereign are providing Spire Motorsports with printers, cutters, and laminators to expedite their printing process. All three companies are co-primary sponsors aboard Spire’s No. 77 Chevrolet with Justin Haley driving in March at Phoenix Raceway and later in the year at Michigan International Speedway. All companies maintain an associate sponsorship presence throughout the season.
“We’re both proud and grateful that General Formulations, Mutoh America, and Royal Sovereign see the value in Spire Motorsports and the NASCAR Cup Series,” adds Spire Motorsports co-owner T.J. Puchyr. “From the team’s perspective, it doesn’t take long to realize the benefits of having a turnkey printing and graphics shop in-house. We’ve already realized those efficiencies many times over. It’s an exciting time for Spire Motorsports. We can feel the momentum building, and the excitement in the shop is palatable.”