Gemline adds LifeStraw to its growing portfolio of retail brands

LifeStraw's smart glass hydration bottle with built-in filtration. (Image credit Gemline)

Promotional products supplier Gemline has announced a new partnership with LifeStraw, a brand known for its water filtration products and mission to expand access to safe drinking water worldwide. Launching as part of Gemline’s Fall 2026 collection, the partnership introduces a curated assortment of LifeStraw hydration and reusable drinkware solutions to the promotional products industry.

Founded to help address the global need for safe drinking water, LifeStraw combines advanced filtration technology, thoughtful design, and environmental responsibility to create products that support wellness while helping reduce reliance on single-use plastics. LifeStraw’s filtration technology is engineered to help reduce contaminants including microplastics, bacteria, parasites, and PFAS, also known as “forever chemicals,” aligning closely with Gemline’s broader focus on cleaner, safer products through its betterway framework.

As a Certified B Corporation and Climate Label Certified brand, LifeStraw meets high standards of social and environmental performance, transparency, and accountability. Through its Give Back Program, the company also helps provide safe drinking water to communities and schoolchildren in need around the world.

“LifeStraw is an exceptional addition to our growing portfolio of brands centered around innovation and positive impact,” said Saadia Bryant, vice president of product, marketing & design. “Their leadership in water filtration and focus on cleaner, safer hydration solutions align naturally with Gemline’s betterway values and our ongoing efforts to bring more responsible products to the market.”