Gemline Acquires Bag and Accessory Brand RuMe

Gemline, a promotional products supplier, announces the acquisition of the RuMe brand and related intellectual property.

RuMe, short for ReUseMe, originated in the retail marketplace, where the brand first appeared in gift shops and boutiques and then expanded into retailers like The Container Store, Whole Foods, and Target.

In 2014, RuMe entered the promotional products channel and became a top supplier in the industry. In 2018, RuMe signed a long-term strategic partnership with Gemline, where its offering of bags and accessories gained market growth.

“RuMe has been a great brand partner to Gemline the past few years due to their strength and depth in cut and sew products, encouraging growth, and alignment in their desire to offer sleekly designed eco-friendly products,” says Frank Carpenito, president of Gemline. “We are thrilled to leverage our success to advance our relationship with the RuMe brand from partner to owner, and we look forward to growing the RuMe product portfolio with our distributor partners in the future.”

“The acquisition of the RuMe brand represents an important transaction for Gemline, and I anticipate there will be more to follow in the coming years,” adds Jonathan Isaacson, CEO of Gemline. “We continue to see opportunity in being best-in-class brand stewards for both large and up-and-coming retail brands looking to make their mark in the promotional channel, and feel strongly that our culture and reputation make us desirable to brands and businesses looking to be acquired.”