Fellers Introduces New Brand Logo

The new logo and icon feature a familiar yet brighter blue, along with the introduction of an orange accent color

Fellers' new icon design (Image courtesy Fellers)

Fellers, a distributor of vinyl wrap supplies, announces a new image for its brand. According to the company, the new, modern image signifies its commitment to its customers and living its brand values of speed, service, and selection.

Feller’s new logo design and icon feature a familiar yet brighter blue, along with the introduction of an orange accent color. The contemporary font style is in line with current design trends and promotes a feeling of speed and new energy for the company’s established brand.

Fellers’ new logo design (Image courtesy Fellers)

“Frank Fellers worked tirelessly to delight his customers. His vision was to build a strong customer-centric business that went the extra mile to serve the industry,” says Phil LaFata, CEO of Fellers. “We now get to build upon Frank’s legacy by heavily investing in e-commerce technology, new and innovative products, and a continued dedication to bringing exceptional value to our customers and vendor partners.”

In 2021, Fellers was purchased by American Pacific Group, a private equity firm. Since then, the company has added Interwest Distribution and Digicut to its business. Fellers has expanded its product portfolio to include automotive window film, paint protection film, film cutting software, printers, inks, and finishing equipment, all while “remaining true to its core market – sign and graphic media and supplies from industry-leading brands.”

“We are excited for the future of Fellers and look forward to providing our customers with a compelling reason to come to us as their one-stop-shop for all of their film and equipment needs,” remarks LaFata.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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