Chicago-based printing giant RR Donnelley is partnering with Microsoft Store to provide creative and print collateral services to help Microsoft enhance the in-store engagement it provides for its customers.
The Redmond, Washington-based computer and software giant was looking for a way to consolidate work for its in-store signage across all Microsoft stores in the U.S., Canada and Puerto Rico. R.R. Donnelley is the first print studio for Microsoft Store that can print and use automation on such a large scale. Microsoft will be using the Chicago company’s technology to automate sign-building workflows, while providing the flexibility to customize content and pricing for different store locations.
According to Microsoft, this will allow any of its stores to react to any changes necessary with new signage in just a matter of hours, not days.
Microsoft has dozens of retail stores across the U.S., Canada and Puerto Rico, as well as one each in Australia and the UK.